Google has a voracious appetite for fresh, high-quality content. Adding regular blog posts is a great way to increase the authority of your site. Plus, it can serve to engage your “tribe” of active and inactive patients.
Easier said than done.
Unless you retain a battle-tested health care writer who can:
• Explore potential long-tail keywords
• Suggest blog topics for your approval
• Create an editorial calendar
• Perform the necessary research
• Write the posts and deliver them on time
In-bound content marketing problem solved.
Long-Tail Keyword Research
A variety of SEO tools help uncover potential keywords. The key is to choose keywords that have sufficient, relevant traffic. Keywords that hold the promise of converting visitors into patients.
Certain keywords may require geographic modifiers. It all depends upon the drawing area of your practice.
Suggested Blog Post Topics
Perhaps you already have a list of blog post topics you want fleshed out. No problem.
Or I can do the legwork to determine promising topics.
Besides the SEO implications, you’ll want to be mindful of the internal linking strategy. What website pages will link to and from the blog post?
You’ll get a strategic advantage when you hire an experienced content provider.
Creating an Editorial Calendar
Websites that earn Google’s trust regularly add new content. Piecemeal work is less effective at sending the necessary trust signals.
Do you need fresh content on a weekly, bi-weekly or monthly basis? Knowing what’s coming down the line is not only reassuring, you get better quality content.
Researching the Selected Blog Posts
As you know, Google has instituted guidelines for websites in the category they call “Your Money or Your Life.”
These include financial and health care websites.
You’ve probably heard of the acronym E-A-T, which stands for expertise, authority and trust.
As you research and implement your blogging strategy, be mindful of these essential qualities.
Writing on a Deadline
Delivering quality content on time is about making promises.
And keeping them.
That requires organization and discipline.
Which you either have—or you don’t have.
I’ve been writing for health care practitioners for 40 years. Can I deliver the goods on time? Can I match the voice of your brand? Can I engage the reader?
By now, you have answers to those questions.
So, the next step is to arrange a Content Consultation. Let’s discuss your needs, explore the constraints and develop a partnership.