These days your website is an extension of your practice. It’s a surrogate that represents you and your practice 24/7.
Your website must anticipate, comfort and inspire the visitor to take action.
This is “conversion.” It requires that your website cultivate an emotional connection with each visitor. Emotion means “energy in motion.”
Yet, many healthcare websites neglect this essential element. Either out of ignorance or neglect. Or worse, assume prospective patients are rational human beings.
Far from it.
Whether it’s a patient selecting a practitioner or choosing a nutritional supplement, these are humans. Irrational. Emotional.
What feelings prompt your ideal patient or client to visit your site?
Pain? Fear? Frustration? Confusion? Worry? Desperation?
Effective website content “enters the conversation going on in your visitor’s mind.” It reassures. It inspires. It creates hope. Without being preachy.
That’s how you establish trust. No trust means no connection. No connection means no appointment.
Engage a health care website writer who understands the patient’s journey and can persuade them to choose you.
Arrange a Content Consultation today.