You have a brand. In fact, if you’re a single practitioner, you are the brand.
Maybe you lean toward the evidence-based side of things.
Or you have incredible listening skills.
Or you have a diverse skill set that you can bring to difficult cases.
Or you have a special knack for certain types of health issues.
The possibilities are endless.
But it’s tempting to hide behind a professional degree, showing up beige, undifferentiated.
It seems “safe.”
Yet, it’s the most dangerous direction to take because it’s a formula for obscurity.
Few health care websites offer authentic insights into the practitioner. Or his or her patient care philosophy. Instead, prospective clients land on websites that seem to commoditize caregiving.
- “Meet the Practitioner” pages with the intimacy of a CV
- “About Us” pages that are as engaging as a press release
- Websites that round off all the sharp edges of humanity
The result? A sterile sameness that neither offends nor inspires.
Instead, you want website content that highlights that special something about you and your philosophy. The thing that makes you attractive and unique.
Ready to get serious about your online branding?
Arrange a no-obligation Content Consultation to see if I’m a good match for your upcoming project.